Managing business marketing & sales
Year of publication: |
2005
|
---|---|
Authors: | Jenster, Per V. ; Hayes, H. Michael ; Smith, David E. |
Publisher: |
Copenhagen : Copenhagen Business School Pr. |
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Verkauf | Selling |
Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
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Homburg, Christian, (2020)
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In defense of challenger marketing
Lim, Weng Marc, (2020)
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan, (2017)
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Managing business marketing & sales : an international perspective
Jenster, Per V., (2005)
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Business marketing : a global perspective
Hayes, H. Michael, (1996)
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Viewing cross trends and strategies in China : competition within the global wine market
Smith, David E., (2012)
- More ...