Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Year of publication: |
2009
|
---|---|
Authors: | Vesel, Patrick ; Zabkar, Vesna |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 5, p. 396-406
|
Subject: | Heimwerkermarkt | DIY retail | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement |
-
Reith, Christina, (2007)
-
Comprehension of relationship quality in the retail environment
Vesel, Patrick, (2010)
-
Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir, (2018)
- More ...
-
Comprehension of relationship quality in the retail environment
Vesel, Patrick, (2010)
-
Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick, (2010)
-
Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick, (2010)
- More ...