Relationship quality evaluation in retailers' relationships with consumers
Year of publication: |
2010
|
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Authors: | Vesel, Patrick ; Zabkar, Vesna |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1334-1365
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
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