Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Year of publication: |
2009
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Authors: | Vesel, Patrick ; Zabkar, Vesna |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 5, p. 396-407
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