Managing leader and partner brands : the brand association base
Year of publication: |
2005
|
---|---|
Authors: | Uggla, Henrik |
Published in: |
Brand culture. - London [u.a.] : Routledge, ISBN 0-415-35598-2. - 2005, p. 77-88
|
Subject: | Markenführung | Brand management | Führungskräfte | Managers | Markenimage | Brand image |
-
Suchao-in, Kanoknan, (2024)
-
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T., (2014)
-
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana, (2014)
- More ...
-
Business and brand strategy : a framework for integration
Uggla, Henrik, (2009)
-
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik, (2012)
-
Positioning in the mind versus brand extension : the revision of Ries and Trout
Uggla, Henrik, (2015)
- More ...