Market-driven management : strategic and operational marketing
Jean-Jacques Lambin
| Year of publication: |
2000
|
|---|---|
| Authors: | Lambin, Jean-Jacques |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
| Extent: | XXVII, 737 S Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-79319-6 ; 0-333-79318-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001445756