Market segmentation : how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar
| Year of publication: |
2004
|
|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth-Heinemann |
| Subject: | Market segmentation | Marktsegmentierung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 465 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Basingstoke: Macmillan Business, 1995 |
| ISBN: | 0-7506-5981-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004454065