Market segmentation : how to do it - how to profit from it
Malcolm McDonald and Ian Dunbar
| Year of publication: |
1998 ; 2. ed.
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|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Marktsegmentierung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 376 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-73370-3 ; 0-333-73369-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004373098