Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
M. Hemalatha
Year of publication: |
2012
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Authors: | Hemalatha, M. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 24227663. - Vol. 5.2012, 6, p. 627-643
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