Marketing communications in tourism and hospitality : concepts, strategies and cases
Scott McCabe
| Year of publication: |
2012
|
|---|---|
| Authors: | McCabe, Scott |
| Publisher: |
London : Routledge |
| Subject: | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Marketingmanagement | Marketing management | Tourismus | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 300 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-7506-8277-9 ; 978-0-7506-8277-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990567