Marketing communications : interactivity, communities and content
Year of publication: |
2009 ; 5. ed.
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Authors: | Fill, Chris |
Publisher: |
Harlow [u.a.] : FT, Prentice Hall |
Subject: | Unternehmen | Marketing | Kommunikationsstrategie | Kommunikationsmodell |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Essentials of marketing communications
Fill, Chris, (2011)
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Vergossen, Harald, (2004)
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Marketing-Kommunikation : Konzepte und Strategien
Fill, Chris, (2001)
- More ...
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Marketing communications : interactivity, communities and content
Fill, Chris, (2009)
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Redefining the nature and format of the marketing communications mix
Hughes, Graham, (2007)
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Baines, Paul, (2011)
- More ...