Marketing communications management : concepts and theories, cases and practices
Year of publication: |
2004
|
---|---|
Authors: | Copley, Paul A. |
Publisher: |
Amsterdam [u.a.] : Elsevier |
Subject: | Communication in marketing | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony, (2004)
-
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L., (2001)
-
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Moeller, Leslie H., (2009)
- More ...
-
The association between municipal disclosure practices and audit quality
Copley, Paul A., (1991)
-
Chaney, Barbara A., (2002)
-
Essentials of accounting for governmental and not-for-profit organizations
Copley, Paul A., (2018)
- More ...