Marketing Competencies of Publishers and Ad Sales Success - An Empirical Analysis
Year of publication: |
2011
|
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Authors: | Wirtz, Bernd |
Other Persons: | Pelz, Richard (contributor) ; Ullrich, Sebastian (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Deutschland | Germany | Zeitschriftenverlag | Magazine publishing | Ressourcenorientierter Ansatz | Resource-based view | Strukturgleichungsmodell | Structural equation model | Printwerbung | Print advertising |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Media Business Studies, Vol. 8, No. 1, Spring 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 11, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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