Marketing : Einführung in Entscheidungsprobleme des Absatzes und der Beschaffung
Udo Koppelmann
| Year of publication: |
1999 ; 6., neubearb. und erw. Aufl.
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|---|---|
| Authors: | Koppelmann, Udo |
| Publisher: |
Düsseldorf : Werner |
| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 225 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 213 - 216 Literaturverz. S. [213] - 216 kart. : DM 44.00 |
| ISBN: | 3-8041-4958-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001363523