Marketing im Sport
Year of publication: |
2013
|
---|---|
Authors: | Bühler, André ; Nufer, Gerd |
Published in: |
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. - Berlin : Schmidt, ISBN 3-503-14119-7. - 2013, p. 27-64
|
Subject: | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Sponsoring | Sponsorship |
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