Marketing in sports
Year of publication: |
2014
|
---|---|
Authors: | Bühler, André W. ; Nufer, Gerd |
Published in: |
International sports marketing : principles and perspectives. - Berlin : Erich Schmidt Verlag, ISBN 3-503-14141-3. - 2014, p. 21-53
|
Subject: | Sportmarketing | Sports marketing | Sportmanagement | Sport management |
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