Marketing issues in transitional economies : [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998]
Year of publication: |
1999
|
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Other Persons: | Batra, Rajeev (contributor) |
Publisher: |
Boston, Mass. [u.a.] : Kluwer |
Subject: | Marketing | Wirtschaftsreform | Kongress | Ann Arbor <Mich., 1998> |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean, (1987)
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Mobilität und Marketing : wie und warum das Marketing mobil wird
Diller, Hermann, (2009)
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Jarre, Jan, (1997)
- More ...
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Comment on “Consumer cultural identity…”: global citizenship and reactance
Batra, Rajeev, (2019)
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Persuasive imagery: A consumer response perspective
Scott, Linda, (2002)
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Creating Brand Meaning : A Review and Research Agenda
Batra, Rajeev, (2019)
- More ...