Marketing management : [an analytical problem-solving approach to marketing]
Harper W. Boyd; William F. Massy
| Year of publication: |
1972
|
|---|---|
| Authors: | Boyd, Harper White ; Massy, William Francis |
| Publisher: |
New York : Harcourt Brace Jovanovich |
| Subject: | Marktforschung | Absatzpolitik | Betriebswirtschaftliche Entscheidung | Absatzorganisation | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 618 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-15-555112-4 ; 0-15-555114-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000556108