Marketing management : knowledge and skills ; [analysis, cases, text, plans]
J. Paul Peter ...
| Year of publication: |
1998 ; 5. ed.
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|---|---|
| Other Persons: | Peter, Jerome Paul (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketingmanagement | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 944 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-22633-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367457