Marketing management : knowledge and skills
J. Paul Peter ; James H. Donnelly, Jr.
| Year of publication: |
2011 ; 10. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James Howard |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketingpolitik | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 830 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-353005-5 ; 0-07-353005-0 |
| Source: |
Persistent link: https://www.econbiz.de/10008735559