Marketing planning : principles into practice
Marian Burk Wood
| Year of publication: |
c2004
|
|---|---|
| Authors: | Wood, Marian Burk |
| Publisher: |
Harlow [u.a.] : Prentice Hall Financial Times |
| Subject: | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 379 S. graph. Darst. 1 CD-ROM (4 3/4 in.) 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Accompanying CD-ROM contains Marketing plan pro 6.0 Includes bibliographical references and index |
| ISBN: | 0-273-68679-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001981946