Extent: | XXII, 379 S. graph. Darst. 1 CD-ROM (4 3/4 in.) 25 cm. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
Language: | English |
Notes: | Accompanying CD-ROM contains Marketing plan pro 6.0 Includes bibliographical references and index |
ISBN: | 0-273-68679-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001981946