Marketing research : an applied approach
Thomas C. Kinnear ; James R. Taylor
| Year of publication: |
1983 ; 2. ed.
|
|---|---|
| Authors: | Kinnear, Thomas C. ; Taylor, James R. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Marketingforschung |
| Extent: | XVIII, 698 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-034745-X |
| Source: |
Persistent link: https://www.econbiz.de/10004584976