Marketing research
Carl McDaniel ; Roger Gates
| Alternative title: | Marketing research with SPSS |
|---|---|
| Year of publication: |
2010 ; 8. ed., international student version
|
| Authors: | McDaniel, Carl D. ; Gates, Roger H. |
| Publisher: |
Hoboken, NJ : Wiley & Sons |
| Subject: | Marketingforschung | Programm | CD-ROM | Marketing research | Computer network resources |
| Extent: | Getr. Zählung : Ill., graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-46665-0 ; 978-0-470-41436-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004939720