Marketing strategy : a decision-focused approach
Year of publication: |
2008 ; 6. ed.
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Other Persons: | Walker, Orville C. (contributor) |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
Subject: | Marketing | Management | Strategic planning | Marketingstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing strategy : a decision-focused approach
Walker, Orville C., (2006)
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Marketing management and strategy
Doyle, Peter, (2006)
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Marketing strategies : a contemporary approach
Gur·au, C·alin, (2007)
- More ...
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Sales force management : planning, implementation, and control
Churchill, Gilbert A., (1985)
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Marketing management : a strategic decision-making approach
Mullins, John W., (2008)
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W., (2009)
- More ...