Marktforschung
von Hans Christian Weis und Peter Steinmetz
| Year of publication: |
2012 ; 8., verb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian ; Steinmetz, Peter |
| Publisher: |
Herne : Kiehl |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 592 S. Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 562 - 573 |
| ISBN: | 978-3-470-42528-3 ; 3-470-42528-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009540679