Measuring trust damage in nonprofit marketing : the role of cognitive and emotional perceptions
Jundong Hou, Chi Zhang, Robert Allen King
| Year of publication: |
March 2018
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|---|---|
| Authors: | Hou, Jundong ; Zhang, Chi ; King, Robert A. |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 1, p. 25-47
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| Subject: | Nonprofit marketing | Trust | Trust damage | Scale development | Vertrauen | Confidence | Kognition | Cognition | Emotion | Nonprofit-Marketing | Nonprofit-Organisation | Nonprofit organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-017-0189-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918393