Micro-SMI : the beginning of a theoretical model
Lisa Harrison
| Year of publication: |
2021
|
|---|---|
| Authors: | Harrison, Lisa |
| Published in: |
Research perspectives on social media influencers and brand communication. - Lanham : Lexington Books, ISBN 978-1-7936-1363-9. - 2021, p. 45-64
|
| Subject: | Influencer | Social Web | Social web | Online-Marketing | Internet marketing | Theorie | Theory | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227203