Multidimensional customer-based brand equity and its consequences in midpriced hotels
Woo Gon Kim; Bongran Jin-Sun; Hyun Jeong Kim
| Year of publication: |
2008
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|---|---|
| Authors: | Kim, Woo Gon ; Jin-Sun, Bongran ; Kim, Hyun Jeong |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 32.2008, 2, p. 235-254
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009880380