My browser is not a billboard : experimental evidence on ad-blocking adoption and users' acquisition of information
Dr. Niklas Fourberg, Serpil Tas, Dr. Lukas Wiewiorra
| Year of publication: |
December 2021
|
|---|---|
| Authors: | Fourberg, Niklas ; Taş, Serpil ; Wiewiorra, Lukas |
| Publisher: |
Bad Honnef, Germany : WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH |
| Subject: | ad-blocking | consumer behavior | lab experiment | online advertising | welfare | privacy | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Datenschutz | Data protection | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Internet |
freely available
| Extent: | 1 Online-Ressource (circa 46 Seiten) Illustrationen |
|---|---|
| Series: | Wik working paper. - Bad Honnef, Germany : WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, ISSN 2750-5448, ZDB-ID 3105197-2. - Vol. no. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | hdl:10419/253742 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163035