Store Choice : Understanding the Shoppers’ Preference in Selecting an Apparel Multi-Brand Outlet
Year of publication: |
2016
|
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Authors: | Kumar, M. Rupesh |
Other Persons: | Narayanan, A.G.V. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Präferenztheorie | Theory of preferences |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XV, No. 1, February 2016, pp. 36-48 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 29, 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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