Store choice : understanding the shoppers' preference in selcting an apparel multi-brand outlet
M. Rupesh Kumar and A. G. V. Narayanan
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Kumar, M. Rupesh ; Narayanan, A. G. V. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 15.2016, 1, p. 36-48
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536355