Need for uniqueness as antecedents to purchase behaviour amongst Indian youth
Arpita Khare; Meenakshi Handa
| Year of publication: |
2011
|
|---|---|
| Authors: | Khare, Arpita ; Handa, Meenakshi |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 6.2011, 1, p. 15-29
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883322