Online customer satisfaction at point-of-purchase and post-purchase phases
Year of publication: |
2014
|
---|---|
Authors: | Nawi, Noorshella Che ; Tatnall, Arthur ; Fong, Michelle |
Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 216-228
|
Subject: | Online-Handel | Online retailing | Textilhandel | Textile distribution | Kundenzufriedenheit | Customer satisfaction | Ladengeschäft | Retail outlet | Kaufmotiv | Consumer motivation |
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