Optimal pricing strategy for quantity discount promotions
Year of publication: |
2011
|
---|---|
Authors: | Klapper, Daniel ; Oetzel, Sebastian |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 3, p. 235-246
|
Subject: | Einzelhandelspreis | Retail price | Verkaufsförderung | Sales promotion | Rabatt | Rebate |
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