Organic versus solicited hotel TripAdvisor reviews : measuring their respective characteristics
Year of publication: |
2019
|
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Authors: | Litvin, Stephen W. ; Sobel, Reagan N. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 60.2019, 4, p. 370-377
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Subject: | CGM | hotel reviews | e-WOM | word-of-mouth | TripAdvisor | Hotellerie | Hotel industry | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing |
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