“Outing” the supplier: implications for manufacturers and retailers
Year of publication: |
2012
|
---|---|
Authors: | Olson, Erik L. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 1, p. 47-52
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Private label | Manufacturer brand | Product supplier | Generics |
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