Perspectives on customer demotion in loyalty programs
Year of publication: |
2015
|
---|---|
Authors: | Cunningham, Lawrence F. ; Conejo, Francisco |
Published in: |
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag. - Linz : Trauner, ISBN 3-99033-530-8. - 2015, p. 77-86
|
Subject: | customer demotion | Kundenbindungsprogramm | Loyalty program |
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