Points for fitnsess : how smart wearable technology transforms loyalty progams
Year of publication: |
[2017]
|
---|---|
Authors: | Tuzovic, Sven ; Mathews, Shane |
Published in: |
Geschäftsmodelle - Wertschöpfung - Transformation. - Wiesbaden : Springer Gabler, ISBN 3-658-17551-6. - 2017, p. 445-463
|
Subject: | Computerunterstützung | Computerized method | Kundenbindungsprogramm | Loyalty program | Mobile Anwendung | Mobile application | Versicherung | Insurance | Australien | Australia |
-
Nielsen personalizes the mobile shopping app
Cameron, Dave, (2012)
-
Huber, Frank, (2016)
-
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock, (2020)
- More ...
-
Knowledge acquisition via internet-enabled platforms
Glavas, Charmaine, (2019)
-
Enhancing online rapport experience via augmented reality
Huang, Tseng-Lung, (2019)
-
Mathews, Shane, (2021)
- More ...