Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Robert Passikoff
| Year of publication: |
2006
|
|---|---|
| Authors: | Passikoff, Robert |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Markenpolitik | Kundenbindung | Kundentreue |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 242 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-04022-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871949