Primer in B2B brand-building strategies with a reader practicum
Year of publication: |
2012
|
---|---|
Authors: | Glynn, Mark S. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 5, p. 666-675
|
Publisher: |
Elsevier |
Subject: | Business-to-business brands | Resources | Brand value chain | Empirical research |
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