Principles of marketing
Philip Kotler; Gary Armstrong
| Year of publication: |
c1999 ; 8th ed., International ed.
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall International |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 635 S., A25, G10, C2, I18 Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-096190-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474808