Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
| Year of publication: |
2009
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|---|---|
| Authors: | Vorhies, Douglas W. ; Morgan, Robert E. ; Autry, Chad W. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 30.2009, 12, p. 1310-1334
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