Product placement : die neue Kunst der geheimen Verführung
M. Auer ; U. Kalweit ; P. Nüßler
| Year of publication: |
1991
|
|---|---|
| Authors: | Auer, Manfred ; Kalweit, Udo ; Nüßler, Peter |
| Publisher: |
Düsseldorf : Econ-Taschenbuch-Verl. |
| Subject: | Product placement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 280 S. : graph. Darst. |
|---|---|
| Series: | Econ-Taschenbuch. - München : Ullstein-Tachenbuchverl.. - Vol. 21118 : Econ-Business |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-612-21118-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004101171