Product placement : die neue Kunst der geheimen Verführung
Manfred Auer ; Udo Kalweit ; Peter Nüßler
| Year of publication: |
1988
|
|---|---|
| Authors: | Auer, Manfred ; Kalweit, Udo ; Nüßler, Peter |
| Publisher: |
Düsseldorf [u.a.] : Econ-Verl. |
| Subject: | Product placement |
| Extent: | 280, [16] S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 3-430-11078-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004060266