Protecting your brand against the heartbreak of genericide
Year of publication: |
2013
|
---|---|
Authors: | Walsh, Michael G. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 56.2013, 2, p. 159-166
|
Publisher: |
Elsevier |
Subject: | Trademark | Brand | Distinctiveness | Genericide | Genericness |
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