PsyConversion : 117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce
Year of publication: |
[2021] ; 2., überarbeitete und erweiterte Auflage
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Authors: | Spreer, Philipp |
Other Persons: | Stalph, Joachim (supplementary text) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Online-Shop | Kundenorientierung | Kaufentscheidung | Verhaltensmuster | Neuromarketing | Erfolgsfaktor |
Extent: | 1 Online-Ressource (XXI, 323 Seiten) Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-32255-7 ; 978-3-658-32254-0 |
Other identifiers: | 10.1007/978-3-658-32255-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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