Ready, set, go! : Creativity, innovation and new products
Year of publication: |
2000
|
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Authors: | Cheema, Amar ; Pacheco, Barney |
Publisher: |
Cambridge, MA |
Subject: | Innovation | Kreativität | Creativity | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
Extent: | 28 S |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 00,113 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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