Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Year of publication: |
May 2018
|
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Authors: | Choi, Choongbeom ; Joe, Sung Jun ; Mattila, Anna S. |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 2, p. 189-194
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Subject: | reference price | gender | price judgment | price fairness | Preismanagement | Pricing strategy | Preis | Price | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour |
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