Relationalism in marketing channels and marketing strategy
Year of publication: |
2011
|
---|---|
Authors: | Paswan, Audhesh K. ; Blankson, Charles ; Guzman, Francisco |
Other Persons: | Melewar, T.C. (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 3, p. 311-333
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Marketing strategy | Distribution channels and markets |
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