Relationship quality of an establisment and perceived value of a purchase
Year of publication: |
2007
|
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Authors: | Sánchez-García, Javier ; Moliner-Tena, Miguel A. ; Callarisa-Fiol, Luís ; Rodríguez-Artola, Rosa M. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 1/2, p. 151-174
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketing |
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